Digital Marketing

DIGITAL

MARKETING

  • SEO
  • PPC
  • SMO
  • Remarketing
  • Youtube Ads
  • Content Marketing
  • Email Marketing

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SEARCH ENGINE OPTIMIZATION

Search Engine Optimization is the process of improving your website’s search engine ranking by brings traffic to your website from “free”, “organic”, “editorial” or “natural” search results on all significant search engines like Google,Yahoo, Bing etc. The more frequent a site appears in the search results, the more the number of visitors it attracts from the search engine users; these visitors can then be converted into customers.

PAY PER CLICK

Pay Per Click promoting helps you to achieve your customers online via paid search advertising. It is the most efficient search engine marketing technique that allows you to generate traffic and get recognition instantly when people search for any product or service related to your business and assist you to quickly beat your competitors and lodge in the highest of the search engines for the foremost valuable keywords. Such few platforms where PPC works are: Google AdWords, Facebook, Instagram Ads etc.

SOCIAL MEDIA OPTIMIZATION

Social Media optimization is a good technique of driving traffic to your website by employing a range of social media channels and communities like Facebook, Twitter, Instagram etc. It helps in increasing the notice of a product, event or brand by exploitation of RSS feeds, social news and bookmarking sites, also social media sites and video/blogging sites. it's the simplest platforms to get contagious marketing that spreads very quickly.

REMARKETING

Remarketing also was known as retargeting which is conducted through Google Display Network, Google Search Network, Google video Network. It’s a kind of online advertising that enables advertisers to show ads to users who have already visited their site while browsing the web. It cleverly connects the visitors to your website who may not have made an immediate purchase or inquiry before. Since it allows you to position target ads in front of a particular audience that had previously visited your website as they browse the internet.

YOUTUBE ADS

YouTube advertising is a video advertising which helps you to reach your prospective customers and led them towards you when they watch or search for any videos on YouTube. With the majority of the people nowadays watching YouTube, this helps you get to the audience you need. You need not put forth yourself in front of everyone, just by selecting your audience type from a specific circle like food lover near you to fashion enthusiasts around the world, you can reach those people easily with this method and also monitor your progress and improvement. And the best part is you only need to pay when people click or show interest in one in your Video Ads.

CONTENT MARKETING

Content marketing is the method of promoting business in terms of creation, publishing, and distributing content to the target viewers which serve to expand your client base more efficiently. This format helps communities to build online trust with their audience by providing complete awareness and credibleness of the brand which helps you to generate an internet sale. Keeping in mind the business prospect information may be shown in style of news, video, white papers, e-books, infographics, email newsletters, podcasts, how-to guides, photos, blogs, etc. enabling you to succeed in a distributed audience. It let the businesses generate viable loyalty to the brand by providing valuable content to customers, and creates an inclination to buy merchandise from the businesses in the future.

EMAIL MARKETING

Email marketing is a technique that involves sending or forwarding of business messages like advertisements, request business, or supplicate sales or donations, invites, etc. to current customers or potential customers through emails. With the assistance of current client information or a lead list, it focuses on enhancing the relationship with its previous customers increasing business trust and loyalty encouraging them to repeat business with you, and targeting new customers convincing them to instantly purchase from you. it's considerably cheaper and quicker than conventional mail. Email marketing is additionally listed as the best effective promoting channel, beating out social media, SEO, and affiliate marketing.

Type of marketing Benefits Price Results Our Role
SEO You don’t have to pay for per click Rs 25,000/month upto 25 Keywords May take upto 3-6 months and even more based on the competition. On Page and Off page optimization
PPC ( Google Adwords + Facebook ) We can start the campaign within few hrs. Rs 15,000/month + Extra cost of pay per click Instant Results - You can start getting the traffic within few hrs. Setting up ads on google and facebook with extensive Campaign Monitoring based on location, time, days and budget
Remarketing Its like a follow up through display ads so that Constant brand recall is maintained and Reminds the prospect of ‘pending purchase’ and advertiser’s brand availability Cost to Retargeting is much lower as compared to webpage sponsored traffic. Lost sales may be recovered. Designing of display ads.