Digital Marketing

DIGITAL

MARKETING

  • SEO
  • PPC
  • SMO
  • Remarketing

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SEARCH ENGINE OPTIMIZATION

Search Engine Optimization is the process of improving your website’s search engine ranking. It brings traffic to your website from “free”, “organic”, “editorial” or “natural” search results on all major search engines such as Google, Bing, and Yahoo. The more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.

PAY PER CLICK

Pay Per Click marketing helps you to reach your customers online via paid search advertising. It is the most efficient search engine marketing technique that allows you to generate traffic get recognized instantly at the moment when people will search any product or service related to your business and help you quickly beat your competitors and stay at the top of the search engines for the most valuable keywords.Few platforms where PPC works are : Google AdWords, Facebook, Instagram Ads etc.

SOCIAL MEDIA OPTIMIZATION

Social Media Optimization is the perfect process of driving traffic to your Website by using a number of social media outlets and communities like facebook, twitter, instagram etc. It helps in increasing the awareness of a product, brand or event by using RSS feeds, social news and bookmarking sites, as well as social media sites and video/blogging sites. It is the best platform to generate viral publicity that spreads like wildfire.

REMARKETING

Remarketing also known as retargeting is conducted through Google Display Network. It’s a kind of online advertising that enables advertisers to show ads to users who have already visited their site while browsing the web. It cleverly connects the visitors to your website who may not have made an immediate purchase or enquiry. Since it allows you to position targeted ads in front of a defined audience that had previously visited your website- as they browse other websites on the web.

Type of marketing Benefits Price Results Our Role
SEO You don’t have to pay for per click Rs 25,000/month upto 25 Keywords May take upto 3-6 months and even more based on the competition. On Page and Off page optimization
PPC ( Google Adwords + Facebook ) We can start the campaign within few hrs. Rs 15,000/month + Extra cost of pay per click Instant Results - You can start getting the traffic within few hrs. Setting up ads on google and facebook with extensive Campaign Monitoring based on location, time, days and budget
Remarketing Its like a follow up through display ads so that Constant brand recall is maintained and Reminds the prospect of ‘pending purchase’ and advertiser’s brand availability Cost to Retargeting is much lower as compared to webpage sponsored traffic. Lost sales may be recovered. Designing of display ads.